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Thursday, March 12, 2015

Why Great Website Makeovers Begin With Copywriting - Syndication Express

Posted by Timothy Eller on Syndication Express







Why Great Website Makeovers Begin With Copywriting - Syndication Express







"Can you give me some feedback on my website?" a life coach named
"Kevin" asked his e-zine subscribers. "I just revised my site -
-finally!"


Naturally, I couldn't resist clicking over to see
what Kevin had done. I knew Kevin was a thoughtful coach with a
reputation for high integrity.


Kevin's new site cried out for a
re-makeover. He had paid a designer to get drop-down menus and a bit of
flash. As a result, Kevin admitted, "I have no budget to pay a
copywriter."



Ouch.


After skimming a few pages of the site, I emailed Kevin. "Who is your target market? What do you offer? How are you unique?"


Kevin replied, "I asked for feedback. I don't have time to answer a lot
of questions. And everyone tells me the site looks professional."


Okay. I can take a hint.


Sure, the site looks professional. But Kevin admits he's in trouble. So
far, he's gotten nothing but compliments -- no orders and no calls.


Continued reading at the link above.


1 comment:

  1. I recommend reading this post by Timothy Eller. It is beneficial for those who have a website. If you need a website you can contact me via Syndication Express at the link above.

    ReplyDelete