What can you do to jumpstart a Twitter initiative using 140 characters or less?
Social media (Twitter included) marketing must include calls to action.
Calls to action (CTAs) are an essential part of inbound marketing.
Their goal is to convert a user into a lead, and, later, into a customer.
They are a way for you to entice your social media audience to focus on the action your want them to take.
How To Jumpstart Your Twitter Marketing - Syndication Express
Written by Joan Harrington